sjar Chapter 146 Killing like crazy! Setting a new record!
Chapter 146 Killing like crazy! Setting a new record!
What's the big deal about a 30% discount? Do I want your 30% off burger?
Are there any other vouchers? Are you the only one who has them?
What I want is a car and a motorcycle!
Although the winning rates are definitely very low, and although there are no additional discounts for consumption at Yanglai now, you can only rely on member discounts and a 20% discount for the first time for new users.
But you can draw a prize!
Even if you only win a tape recorder, that would be worth more than a hundred yuan.
Besides, what if I'm the lucky winner? Not only a car, but a motorcycle is also fine!
In fact, Yang did not disappoint everyone.
On the first day, lucky people in stores across the country won motorcycles and mobile phones.
Even in the Wancheng store in Lingnan, someone won a Xiali car.
This news quickly spread to Yanglai stores across the country.
The craze comes one after another.
.........
Sun Zhiliang is just an ordinary worker.
Because I didn't want to stay in my hometown and work in the fields every day, I went south with my friends to work in the electronics factory in Wancheng.
Today was his day off from work, so he walked alone to the streets and saw the advertisement for Yang Lai Le.
With the mentality of "I want to go western for once, try some Western food, just in case I can get something good out of it", I lined up and entered the restaurant.
He ordered a set meal that cost exactly ten yuan, and after finishing it quickly, he excitedly took the receipt and went to the store door to queue up for a chance to win a lottery. He reached into the lottery box and touched a lottery ticket.
It was a small red card with the Yanglai logo printed on it and a scratch-off area.
He really didn't expect that God would favor him so much.
He only bought a ten-dollar package as a minimum!
But after he scratched the lottery ticket, it actually showed that Tang Yichen was driving a car.
His heart was about to jump out of his chest.
He held the lottery ticket in his hand and looked around, afraid that someone else would snatch it away.
Of course, this does not exist. Now that Yang Lai Le is here, there are police on duty near every store door, and there are also security guards at Yang Lai Le.
So when he finally recovered, he walked to the podium, handed the lottery ticket to the staff member, and then stammered nervously and asked if he had won the car.
After getting the confirmation, he fell backwards in excitement. Fortunately, the staff who came from the foreign country were quick to help him up.
He was then blocked by reporters.
They all wanted to interview him, the lucky winner of the grand prize.
In addition, the store manager of Yanglai store is also quickly contacting the headquarters.
In less than two hours, a brand new Xiali sedan was towed to the store door.
Sun Zhiliang, with a red flower on his chest and a grand prize ticket in his hand, had been in a trance for two hours before he finally reacted.
You don’t know how to drive at all, and you haven’t driven one?
"You bastard, you're so cruel, damn it. Secretary Gao..."
"Mr. Wang!"
Outside Wang Xiaodong's office, a woman in a business suit walked in.
"Let the marketing department also come up with a lottery activity plan!" Wang Xiaodong said it smoothly.
But the secretary was confused.
"Mr. Wang, we don't have enough money!"
Indeed, although KFC is a multinational group, the head office only approved 100 million yuan this time.
But now, in such a short period of time, dozens of stores have been opened, with supporting production bases, advertising and various other expenses.
KFC has already spent most of the 100 million yuan in its domestic market.
After all, they are not just foreigners who are relying on the store's profits to snowball, but they are really starting from nothing and flourishing in an instant.
The operation can still be carried out, but if we are doing a lottery, where will the money come from?
"Don't worry about the money. I'll apply to headquarters!"
Wang Xiaodong has his own ideas, or rather, now that he has been forced to this point, he has no choice but to do it.
The business world is cruel, far crueler than the battlefield.
On the battlefield, they might try it out first, but in the business world, they fight to the death.
For example, before, he wanted to reduce the profit to almost zero and then go foreign.
But he didn't expect that Yang Lai would not follow the routine. Instead of lowering prices and promoting sales at his own pace, they came up with a lottery event.
The most important thing is that the lottery effect is so good.
Now the ball is back in his hands.
Because from this morning until now at two o'clock in the afternoon, in just six hours, he has already learned that the sales of stores across the country have been seriously declining. For a single store, the average operating income in six hours is less than two thousand.
It can be said that it is even worse than the situation two days ago when Yang Lai came.
Foreign capital has arrived. After all, there are still many patriotic people who are willing to spend a few more dollars to support the competition between domestic and foreign capital.
But his KFC does not have this halo.
The support for the restaurant is obviously not enough just by admiring the slogan of authentic Western restaurants.
Now that the Yanglai event has come out, the customer flow has almost stopped instantly.
Even though the things in their store are actually cheaper.
But the foreigners couldn't resist the hype over there, saying that someone won a motorcycle and someone won a car.
Who can withstand this kind of publicity and effect?
Discounts alone are no longer enough. KFC must keep up with the latest foreign activities, otherwise it will be doomed to fail.
In fact, it’s not just KFC that’s feeling the pinch at this point.
Other newly emerging copycat stores in China and McDonald's are also uncomfortable hipsters.
KFC and Yanglai were in the preparation stage before. They had a good time for more than two months by offering better discounts than these two stores.
But as soon as KFC fired the first shot, their good days came to an end and the store’s business almost ran out on the same day.
And now Yang Lai has come up with another trick, which makes their already miserable situation even worse.
Some counterfeit stores, seeing this situation, have posted notices about changing stores. Although McDonald's has not responded yet, not responding is actually the biggest reaction.
If you don't keep up, there is only one way: death.
Tang Xionghua and Wang Xiaodong understand this principle.
The owners of those copycat stores all understand it. As the person in charge of McDonald's, how could the founder of Hong Kong McDonald's not understand it?
However, he really doesn't want to join this fierce competition for the domestic market now.
Although he has confidence in the domestic market, this brutal war will inevitably lead to no profit and subsequent losses once it starts.
This is going to cost a lot of money!
Burning the money he had worked so hard for for decades.
After all, McDonald's in mainland China is his personal asset.
He is old and wants to save money for his retirement, and does not want to be involved in this killing that he doesn't know when it will stop.
Therefore, he chose to lie down and wait and see. If this war could be ended in a short time, he would endure it for a while. At worst, he would suffer losses during this period and the store would be considered closed.
But if this war lasts for a long time, he will be ready to cut off his mainland business and go home.
……
"Mr. Tang, the Xiali car that was withdrawn from Guancheng has been bought back for 60,000 yuan."
When Yang arrived at the headquarters, Ou Mulan walked into Tang Xionghua's office with a smile and began to report the situation to Tang Xionghua who was standing by the window.
"Well, sure, let's drag it back first and wait for the second person to be drawn to see it!"
The winning in Lingnan was intentional.
It's not a secret operation. The winning car ticket was simply thrown into the pile of lottery tickets to be sent to Lingnan stores today. After mixing them up, the lottery boxes were randomly distributed to each store.
Because I only have one car for now, and it’s the one I picked up in Shenzhen, so it would definitely be most convenient to put it in Lingnan.
After all, these days, few people have a driver's license, and if you win the car, you still have to pay taxes and other things, which is a lot of money.
Tang Xionghua estimated that the person who was selected would most likely not want the car in the end, so Tang Xionghua also prepared a recycling plan.
A car can be recycled for 60,000 yuan, which is slightly lower than the market price.
Now, the bare car price of a low-end manual transmission Xiali is less than 70,000 yuan if it is optimized, and a recovery of 60,000 yuan is already quite good.
After all, he could choose to drive the car away, and Tang Xionghua would recycle it to solve his problem.
Ou Mulan smiled again and said, "Mr. Tang, guess today's revenue by 5 pm. See if you can guess it right!"
Tang Xionghua turned around and looked at her with a smile: "Five million?"
What Tang Xionghua was talking about was naturally the sum of all ninety-one stores.
In this day and age, although there is no Internet as convenient as in later generations, the telephone can still be used to collect and report data. Now that the management organization has been completely improved by Ou Mulan, it is not difficult to collect these data.
"That's too little. Guess again?" Ou Mulan was playful for once. She blinked and looked at Tang Xionghua with a smile on her face.
"Six million?"
Tang Xionghua raised another million.
And this time, Ou Mulan didn't keep it a secret.
"To be exact, it's 6,538,416! This is the data as of 5 o'clock.
The store in Guancheng had the highest sales, with revenue of 123,218!"