Reborn in 2014, getting rich from the World Cup

Chapter 694: Comparison of Advantages and Disadvantages

After an indescribable night.

The next day.

Yang Zheng and Zhou Wei went to the company together.

Today is August 10th.

It has been nearly three months since Yang Zheng last came to Shanyin.

But of course he has always been paying attention to the situation of Shanyin.

In terms of user data, it feels like we've hit a bottleneck.

In the past month, the number of registered users has increased to more than 6000 million.

Now three months have passed, and the number of registered users has only reached 1.7 million, with an increase of only 1.1 million.

Moreover, this is when promotion costs have not been reduced much.

Previously, it spent nearly 6 million in a month.

And now it is 15.2 billion in three months.

Of the 30 billion yuan of initial investment by Yang Zheng, less than 10 billion yuan remains.

I guess it won’t last until the end of the year.

And this is even though Shanyin now has some advertising profits.

There is good news too.

Now the number of daily active users of Shanyin has exceeded 100 million!

Moreover, the activity level has increased instead of decreased compared to the previous 57%, reaching 59%.

While the total number of users has tripled, the number of daily active users can still increase by two percentage points.

This undoubtedly shows that the current development direction of Shanyin is correct and it is very attractive to users.

Similarly, the opponent's block player has also developed very rapidly recently, and is still firmly suppressing Shanyin.

Kuaishou now has 250 million registered users, with nearly 100 million new users, and over 120 million daily active users.

User activity has surged from 36% three months ago to 48%.

This is the result of the "siphon effect" common among Internet companies - all resources are concentrated on the top popular platforms, including users.

Especially platforms with social attributes.

Creators want more people to see them, and ordinary users want to see more content.

So everyone gradually gathered on one platform.

The big players who firmly sit in the leading position in the short video field have undoubtedly taken advantage of this.

As long as you use short video software and know that Kuaishou is the most popular now, you will definitely want to check it out.

Yang Zheng was not in a hurry about this.

It's not just because he has a God's perspective.

More importantly: Shanyin’s reputation is much better than Kuaishou’s.

Yang Zheng has always emphasized to Zhou Wei and other senior executives of Shanyin: pay attention to the review, pay attention to the review, pay attention to the review.

It's okay to touch the edge, but you can't really go for the color.

At least not openly.

What you say in private is your own business.

It’s okay to be down-to-earth, but not too vulgar.

Don't bring out all those things.

It’s okay to criticize current affairs, but it’s best to limit your comments to overseas.

When it comes to domestic affairs, we can only talk about love.

Then there are some controversial views that do not involve fundamental positions, which can be pushed more.

In short, the goal is to create a relatively green and relatively free platform.

Under the strict review system of Shanyin.

Some content that seems highly professional and high-end will stand out more.

As for Kuaishou, to put it nicely, it is like the sea that accommodates all rivers, but to put it bluntly, it is... full of smoke and miasma.

and so.

Although Shanyin is actually quite messy - there is no Internet platform that is not messy.

But compared with Blockbuster, it can be called the "Internet Pure Land".

And there is another key point - the recommendation algorithm.

Shanyin's recommendation algorithm has now reached its peak.

After users browse for a few days, they will no longer be able to see the content they don’t like.

Users who don't like to watch messy content will increasingly feel that Shanyin is beautiful and clean, and that it is the content they like.

And what about Block Hand?

In fact, the recommendation algorithm of Kuaishou is better than Douyin, no, it should be called Shanyin now.

The recommendation algorithm of BlockHand is more "better" than that of Shanyin.

Although both are decentralized recommendation algorithms, there are significant differences in their specific implementation.

The promotional slogan of Shanyin is: record beautiful moments.

The main focus is to push high-quality content quickly and accurately to users who are interested in related fields.

This is actually a "pseudo-decentralized recommendation."

In essence, it is still a centralized push.

However, traditional centralized push does not categorize content. As long as the content becomes popular, it will be pushed with concentrated traffic.

Shanyin, on the other hand, categorizes the content and pushes different popular contents to users in the corresponding profile groups.

This prevents users from being frequently harassed by content they don't like.

It also ensures that what users see is mostly high-quality content that has been screened.

It can be said that we have truly achieved both.

The promotional slogan of Block Hand is: Embrace every kind of life.

It sounds like an idealized atmosphere.

And its actual practice is indeed very idealistic.

BlockHand is a truly decentralized recommendation.

The top traffic does not exceed 30%; the other 70% is given to ordinary creators.

In this way, we can avoid excessive concentration of traffic.

To give ordinary creators the opportunity to show their talents.

It can be considered as taking the "civilian route".

The idea is undoubtedly good.

So Yang Zheng thinks it is more "beautiful" than Flash Sound.

Unfortunately, reality is cruel.

Who would like to see the "ordinary life of ordinary people"?

And "embrace every kind of life."

Don’t you know that most of life is spent being despised by others?

and.

If you just take a video with your mobile phone and post it online, you can imagine how inconsistent the video quality will be.

Furthermore.

If we don’t concentrate the traffic relatively and form a big IP, how can we be noticed by brands and advertisers?

How can video bloggers monetize their traffic if they are not seen by brands and advertisers?

If traffic cannot be monetized, why do people take videos and pictures every day?

So later everyone said that Kuaishou lost to Douyin's algorithm.

This is true.

This tendency is now also reflected in block hands and flash sounds.

So Yang Zheng was really not panicked at all.

Block Hand is destined to be only a stepping stone for Flash Sound.

The topics he will discuss in today's meeting will undoubtedly accelerate this process.

"Speed ​​Cut" is the name Yang Zheng gave to the editing software he was going to make.

In fact, after the quick cut is made, both users of Shanyin and Kuaishou can use it.

However, the user group positioning of the two companies means that Shanyin will definitely be the biggest beneficiary.

Users of Block Hand like down-to-earth and funny videos.

In fact, the more rustic the video is, the more real it appears.

It doesn't require complicated editing.

And what about Flash?

What’s popular now is the “technical flow” videos with cross-dressing and transitions.

As of 2015, the ability to change scenes in a flash is the embodiment of "technology".

Once quick cutting is developed, it will become something that everyone can do with just one click.

For Shanyin, this can be called a "technological revolution".

The effect is certainly much stronger than that of a block hand.

"It's almost time to go to the meeting room."

Shen Yixin spoke up to remind him.

Yang Zheng nodded, stood up and prepared to go to the meeting room.

The two just left the office.

I happened to meet Zhou Wei who was also preparing to go to the meeting room.

Zhou Wei first looked at Yang Zheng, but did not react. Instead, she looked at Shen Yixin and nodded slightly as a greeting.

Shen Yixin was stunned.

Zhou Wei always ignored her.

What is this today?

She seemed to have thought of something, glanced at Yang Zheng, and immediately had an idea in her mind.

I couldn't help but secretly complain:

You guys should finish your business sooner, so I don't have to be despised by Zhou Wei for so long...